Bare Life Identity
While Chinese artist Ai Weiwei's work was exhibited in the Kemper Art Museum at Washington University in St. Louis, our class was instructed to create a speculative identity for the exhibit titled "Bare Life."
In challenging institutions of displacement and destruction, Ai Weiwei’s work embodies modernity’s break from tradition and the human obligation to break down destructive systems and build something new from the rubble. The Bare Life exhibit showcases Ai Weiwei’s mastery, knowledge, and unique use of materials. In many of his pieces, Weiwei deconstructs traditional materials and repurposes them to create new meaning. His work highlights a cycle of destruction and creation, a breaking down and re-building.
Our identity concept, Break/Make, works to illuminate this unique method of destruction and creation. By breaking down our visual identity into its smaller component parts, and then re-using those parts to create a visual language, our identity mirrors the mode in which Ai Weiwei works and how his artworks function.
FALL 2019
SUPERVISION: CHRISSI COWHEY, DAVID RYGIOL
BRANDING, IDENTITY
This project was completed in collaboration with Maddy Angstreich (typeface design), Sara Berman (motion), Sarah Rhee (motion, wayfinding), and Jessica Fan (web design). Personal contributions include writing, brand refinement and print design.
